When was the last time you looked around your team and asked, "Who here is a leader I haven't given the chance to lead yet?"
Most of us are too busy hitting our own numbers to ask that question. We manage the people in front of us instead of developing the leaders hiding inside them. And then we wonder why we're still doing everything ourselves five years later.
That question is the entire heartbeat of John Maxwell's Developing the Leaders Around You, and it might be the most important shift you can make this year — not in what you do, but in who you're becoming through the people you raise up.
Grab a coffee. Let's dig in.
Here's a trap that catches good leaders more than anyone else. You're competent. You're driven. You can outwork almost anyone on your team. So instead of developing leaders around you, you just keep doing more yourself.
It works for a while. Then it doesn't. Your capacity caps out, your best people get bored or leave, and your organization's future is one bad week away from falling apart because it was never built to outlast you.
Maxwell, who has trained over five million leaders in more than 180 countries through his INJOY leadership institute, wrote this book to fix that. His premise is simple and, once you sit with it, impossible to unsee:
"The one asset that truly appreciates inside any organization is people."
Systems become outdated. Buildings deteriorate. Machinery wears down. But people — if you have a leader who understands their potential — can grow more valuable every single year.
You should read this book if:
You're the bottleneck in your own organization. If everything runs through you, you don't have a team of leaders. You have a team of followers waiting on you.
You've never been taught how to spot potential in others. Talent doesn't always look like talent at first. Maxwell gives you a real framework for finding it.
You want a process, not just inspiration. This isn't a "believe in your people" pep talk. It's a step-by-step path from identifying a potential leader to watching them reproduce leaders of their own.
You want your impact to outlast you. As Maxwell puts it, "a leader who produces other leaders multiplies his influence." That's the whole game.
This book is short, practical, and easy to read in an afternoon. But don't let that fool you — the ten-step process inside it will take you years to fully live out. That's a good thing. The best leadership work always does.
Here's the roadmap before we walk through it together.
Your success is tied to the success of the people around you. The leaders you surround yourself with determine how far you go, and whether your success outlasts you.
Great leaders are talent spotters. You have to learn to look for positive qualities in people — attitude, character, drive — not just their current output.
Nurturing comes before equipping. People won't let you invest skills in them until they believe you're invested in them as people.
Equipping is a hands-on, five-step process. You model it, you mentor them through it, you monitor them as they do it, you motivate them, and then you let them multiply it by teaching someone else.
Individual leaders are good. A team of leaders is better. Maxwell calls this a "dream team" — leaders developed together, bonded together, and unstoppable together.
Leadership development is a two-way exchange. You give your people vision, belief, and opportunity. In return, they give you loyalty, honesty, and the freedom to focus on what only you can do.
Your legacy is measured by who you leave behind, not what you built. The leaders you're raising right now, who will raise their own leaders, are the only thing that truly outlasts you.
Now let's slow down and walk through it.
A few lines worth writing on a sticky note for your desk:
"Grow a leader, grow the organization."
"The greatest leadership is not what you do, but what is done by the people you have developed."
"Great leaders make an organization, not structures."
"To develop positive, successful people, look for gold, not the dirt."
"Nurturing has the ability to transform people's lives."
"Excellence breeds character, and character breeds excellence."
"Individualism wins trophies, but teamwork wins pennants."
"One of the greatest rewards of adding value to people is that it comes back to you multiplied."
That last one is worth sitting with. Every hour you spend developing someone else feels, in the moment, like it's costing you something. It never is. It's the highest-return investment a leader can make.
Am I Raising Up Potential Leaders?
Maxwell opens with a question every leader needs to sit with honestly:
Are you actually raising up the next generation of leaders, or are you just managing the people you already have?
He argues that great leaders need other leaders around them for reasons that go far beyond convenience:
The kind of followers who surround you determine your success level. You can't out-lead a weak bench.
Your organization's success is linked to the potential of its members. Investment in your people's growth is an investment in your future.
Leaders who nurture other leaders multiply their own effectiveness. Your reach becomes their reach.
Developed leaders enhance the future of the organization. As Maxwell puts it, "great leaders make an organization, not structures."
Reflection Questions:
If you were to be gone for six months starting tomorrow, would your organization continue to function at the same level? Why or why not?
Who around you is currently more of a follower than a developing leader, simply because no one has invested in them yet?
Before you can develop a leader, you have to build an environment where leadership can actually grow. Maxwell is direct about this:
"The leaders in any organization must be the environmental change agents."
A positive climate is often the only real difference between an organization that grows leaders and one that quietly stagnates. To build that climate, Maxwell suggests you:
Focus on people's strengths, not their weaknesses.
Continuously identify the needs and desires of the people you lead.
Look for leadership qualities like servanthood, positive attitude, growth potential, loyalty, integrity, discipline, gratitude, resilience, and determination.
Focus on results, not titles or positions.
Provide real opportunities for growth through exploration, mentorship, and exposure to successful people.
Invest more time developing your "farm team" of internal talent, since they already know your culture and you already know them.
Make tough decisions that benefit the organization, not individual comfort — including hard calls on training, transfers, and terminations.
Reflection Questions:
Does your current environment make people feel safe enough to take risks and grow, or does it quietly punish mistakes?
What's one weakness you've been focused on in a team member that you could reframe as an underdeveloped strength?
Identifying potential leaders is genuinely difficult.
Maxwell's advice is simple but easy to forget in the day-to-day grind: look for the positive qualities in people, not the flaws.
He identifies specific traits to watch for in the people around you:
Excellent interpersonal skills — a genuine concern for others and the ability to understand people.
Strong communication skills — because a leader who can't communicate can't sell a vision.
Self-discipline — someone who doesn't let other people's actions dictate their own reactions.
Confidence — a belief in one's own abilities without arrogance.
A proven track record — past efforts that have produced real transformation.
A good attitude toward work — hardworking and persistent, even in adversity.
Innovation — a willingness to bring new thinking instead of defaulting to the status quo.
Influence — as Maxwell puts it plainly, "leadership is about influence."
Maxwell is also clear that if you're hiring, you should personally take interest in the process. Hire leaders, not just followers, and be the kind of role model worth following in the first place.
Reflection Questions:
Who on your team shows one or two of these traits clearly, even if their current role doesn't call for leadership?
What would change if you evaluated your next hire on leadership potential, not just current skills?
Once you've spotted potential, the next step is nurturing it. Maxwell's counsel here is worth memorizing:
"Leaders must believe their followers, encourage them, share with them, and trust them."
To nurture the leaders around you, Maxwell recommends that you:
Develop your own leadership model — built on your strengths, not your weaknesses, so it's genuinely worth following.
Develop clear guidelines to mentor people, built on mutual respect, remembering that mentoring improves people; it doesn't create perfection.
Believe in your potential leaders. Belief builds trust, and trust builds motivation.
Show transparency. Be candid and honest, and be willing to admit your own mistakes.
Plan for it. Nurturing is time-consuming and won't happen by accident — schedule it.
Offer encouragement. Most people thrive on outside encouragement to push past their limits.
Be consistent, so your people always know what to expect from you.
Provide security. People who feel secure are the ones willing to take risks and break new ground.
Reward effort, not idleness.
Provide the resources they need — skill training, emotional support, the right tools, and fair compensation.
Focus more of your effort on your most promising leaders, without abandoning the rest.
As Maxwell puts it:
"To develop positive, successful people, look for gold, not the dirt."
Reflection Questions:
Is your mentoring relationship with your top people actually scheduled, or does it only happen when there's a crisis?
What's one area where you could show more transparency with the people you're developing?
Equipping is different from nurturing. Maxwell defines it as "the process that an employee must go through to acquire certain skills for a definite purpose." The leader who does this well plays the role of model, mentor, and empowerer — what Maxwell calls the "equipper."
Before you equip someone, ask three honest questions:
Does the organization have the capacity to equip this person?
Am I, as the leader, actually willing to equip them?
Is this potential leader ready to be equipped?
Once you have your yes, Maxwell lays out the process:
Develop a personal relationship with the person you're equipping so you understand their strengths, weaknesses, goals, and motivation.
Communicate your vision so they can help you build it.
Equip the committed, not just the interested. Commitment is the trait that separates people who follow through from people who just show up.
Set SMART goals — specific, measurable, attainable, realistic, and time-bound — and review them regularly.
Provide hands-on training. Show them what to do, then let them do it while you watch and give feedback.
Give responsibility, authority, and accountability — all three, together, not just the first one.
Provide the right tools, which means more than equipment; it means every resource they need to succeed.
Monitor progress regularly to catch deviations early and keep them on track.
As Maxwell reminds us,
"People need to be trained and developed primarily in their areas of strength."
Reflection Questions:
Are you giving your people responsibility without also giving them the authority and accountability that should come with it?
What's one skill you keep doing yourself that you could be training someone else to own?
Developing potential leaders into great ones is the deepest, longest-term task on this list. Maxwell outlines the key actions that separate leaders who commit to this from those who stop short:
Find out what your people actually want, then find rewards that genuinely match their success.
Help them build their own personal growth plan. Growth doesn't happen by accident — it needs a schedule.
Never settle for their little successes. Growth is everlasting, and so is your job of pushing them toward it.
Give instructions, demonstrate them, let them experience them, and hold them accountable for the outcome.
Expose them to different experiences so they build the range to handle new challenges.
Reward personal growth, not just performance.
Confront what needs confronting. Do it with the right attitude and respect, aimed at the action, not the person.
Maxwell is also honest about the limits of this work. Not every person you develop will reach the highest level, and that's okay. "You can't force people to grow at your level," he writes. Leave the door open, but concentrate your deepest investment on those who are ready to grow with you.
Reflection Questions:
Who have you stopped investing in because their growth plateaued, even though they might just need a different kind of challenge?
What's a hard conversation you've been avoiding that could actually unlock someone's next level?
Individual leaders produce results. Leaders who develop together into a genuine team produce something greater. Maxwell calls this a "dream team," and he identifies the qualities that hold one together:
Effective, positive communication — team members feel free to offer suggestions and criticism when it's needed.
Shared growth — teams that go through experiences together develop a stronger fit over time.
A team-first mentality. As Maxwell puts it, "individualism wins trophies, but teamwork wins pennants."
Mutual care — team members know the group's goal and genuinely look out for one another.
Role clarity — every person's unique contribution is maximized for the good of the whole.
Depth on the bench — a strong substitute bench creates healthy competition and lets people rest without the team suffering.
A willingness to sacrifice — real teams pay a price for the group's success.
As Maxwell puts it bluntly:
Teams that don't bond can't build."
Reflection Questions:
Does your leadership team actually function as a team, or is it a group of individuals who happen to report to the same person?
Where does your bench feel thin right now, and who could you start developing to strengthen it?
Building the dream team is one thing. Coaching it well is another. Maxwell outlines ten qualities of a great team coach:
Select the right people who fit the game plan.
Communicate the game plan clearly before and during the work, not just after the fact.
Take time to regroup with the team, adjust as needed, and remind them to stay focused.
Know what each person wants, and use that to align their goals with the team's.
Expect problems, and treat them as a normal, even valuable, part of growth.
Act as a facilitator, not a dictator. Provide support, not control.
Earn respect through trustworthiness, a caring attitude, and the willingness to make hard calls.
Give players what their performance has earned. Opportunity, resources, and playing time should reflect past contribution.
Build and protect winning momentum, staying focused and rewarding effort along the way.
Delegate. It's one of the most powerful tools a leader has for building confidence and initiative in others.
Reflection Questions:
Do the people on your team clearly know your game plan, or are they guessing at what you expect?
Where are you controlling instead of facilitating, and what would it look like to hand that over?
Leadership development isn't a one-way street. Maxwell frames it as a genuine exchange of value, flowing in both directions.
What you give the leaders around you:
Vision and direction — without them, no one can accomplish anything meaningful.
Encouragement, care, and belief — the fuel that pushes potential leaders past their perceived limits.
Personal investment — mentorship, coaching, and your own hard-won experience, shared freely.
Empowerment — opportunity, freedom, and security — is the three things that let people actually take initiative.
What you receive back from them:
Loyalty — genuine commitment to you and the organization.
Encouragement — the support that keeps you going when the weight of leading gets heavy.
Honesty — the willingness to confront you and offer real perspective.
Implementation — the projects completed and problems solved on your behalf.
Time freedom — the space to focus only on what truly requires you.
Extended influence — leaders who represent you and speak your vision in rooms you can't be in.
As Maxwell puts it:
"One of the greatest rewards of adding value to people is that it comes back to you multiplied."
Reflection Questions:
Are you actually receiving honest feedback from the people you lead, or have you unintentionally trained them to just agree with you?
What's one piece of your workload that a developed leader could take off your plate this month?
The final chapter is where the whole book lands. Maxwell pushes back on the idea that leaders are simply born, not made. That belief, he argues, produces followers instead of leaders, and short-term wins instead of a lasting legacy.
He identifies three requirements for someone to actually become a leader:
Desire. It has to start here, or nothing else matters.
Good relational skills — the ability to work well and connect genuinely with other people.
Practical leadership skills — built through modeling, equipping, and developing, not theory alone.
Not every follower will become a leader, and that's not a failure on your part. It's your job to identify the ones with real desire and potential and give them everything they need. Maxwell narrows it to four things:
Create a conducive environment that brings them close enough to learn directly from you.
Believe in them, out loud, so they can borrow your confidence until they build their own.
Empower them with real leadership roles and the authority to act on your behalf.
Develop them based on their strengths, not a generic template.
As Maxwell reminds us,
"A leader who produces other leaders multiplies his influence."
The leaders you're developing today need to develop the next generation, too — that's how your vision keeps moving long after you've handed off the reins.
Reflection Questions:
If your top leader left tomorrow, is there someone underneath them who's ready to reproduce what they've learned?
What would it look like for you to intentionally hand off authority, not just tasks, to someone this month?
Here's what stays with me most after sitting with this book:
Your leadership isn't ultimately measured by what you accomplish. It's measured by who you leave behind.
Maxwell says it plainly:
"The greatest leadership is not what you do, but what is done by the people you have developed."
That's a hard pill for driven leaders to swallow, because we're wired to measure ourselves by our own output. But real leadership multiplies. It doesn't just add.
The good news is you don't need a title change or a five-year plan to start. You need one person. Someone you'll invest in on purpose, starting this week.
So here's your call to action. Don't just close this out and move on. Pick one person on your team right now, someone with untapped potential, and ask yourself honestly: what's one thing I could do this week to start nurturing them into a leader?
Then go do it. As Maxwell says,
"Grow a leader, grow the organization."
Your legacy is waiting on the other side of that decision.
If Developing The Leaders Around You resonated with you, here's where to go next in Maxwell's extensive body of work:
How to Get a Return on Failure (His Most Recent): Maxwell's newest book reframes failure not as a dead end but as an investment. He lays out actionable principles, including "See Failure as an Investment in Your Future" and "Practice the Cycle of Improvement," for turning losses into gains rather than letting setbacks define you.
The 21 Irrefutable Laws of Leadership: Maxwell's most famous work, shifting the focus from personal daily practices to how influence actually works when you're leading other people. If you want the leadership companion to this book, read my full summary here: 21 Irrefutable Laws of Leadership Book Summary
High Road Leadership: A response to our divided world, this book exposes the low and middle roads people default to when interacting with others and teaches what it actually looks like to value people, take accountability, and do the right thing for the right reasons.
Thinking for a Change: Maxwell breaks down eleven specific types of thinking skills, from big-picture thinking to shared thinking, that separate leaders who consistently make good decisions from those who don't.
Great Leaders Ask Great Questions: A case for curiosity as a core leadership skill, exploring why the best leaders lead with questions rather than answers, and how the right question at the right time can unlock a team's best thinking.
The 15 Invaluable Laws of Growth: A companion to this book's law-based structure, focused entirely on personal growth, the mindset, environment, and daily practices that determine whether you ever reach your full potential.
The 16 Undeniable Laws of Communication: Another entry in Maxwell's laws series, this one zeroing in on what makes a message actually land, because influence collapses fast when a leader can't communicate clearly and connect while doing it.
Leadership Gold: Written after Maxwell promised himself he wouldn't publish it until he turned sixty, this book distills forty years of leading into twenty-six "gold nuggets," each with application exercises designed to feel like a one-on-one mentorship session.
The 17 Indisputable Laws of Teamwork: A natural companion to this book, shifting the lens from individual leadership to what makes a team of leaders actually function together at a high level.
Developing the Leader Within You: One of Maxwell's earliest and most foundational works, focused on the internal shifts required before you can lead others well.
Winning with People: Explores the relational side of leadership, including the specific people skills that determine whether your influence grows or stalls.
The 5 Levels of Leadership: Maxwell's framework for understanding leadership as a progression, from position, to permission, to production, to people development, to the pinnacle of leadership defined by legacy.
Leadershift: A more recent work examining the mindset shifts that today's leaders need to stay effective in a constantly changing world.
Everyone Communicates, Few Connect: A deep dive specifically into the Law of Connection, exploring what it actually takes to reach people on an emotional level, not just an informational one.
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