How a TEDx speaker and self-talk expert learned to rewrite the story in her head, and why every leader needs to do the same.
These lessons come from a conversation I had with Marianne Renner on The Learning to Lead Show.
What if the biggest obstacle between you and the leader you’re meant to be isn’t your title, your team, or your timing, but the story you’re telling yourself about all of it?
Sit with that for a second. Because the honest answer might tell you more about your leadership ceiling than any 360 review ever could.
We spend so much energy on the external work of leadership, strategy, structure, systems. And those things matter. But there’s a conversation happening underneath all of it that quietly shapes every move we make, the one we’re having with ourselves. Most of us aren’t even tuned in to it.
Here’s what I’ve learned: you can’t out-strategize a self-talk problem. If the voice in your head is whispering “I’m not enough” on a loop, the strategy won’t hold. The foundation has to come first.
That’s why I wanted to share what I learned from my conversation with Marianne Renner — TEDx speaker, leadership coach, and author of Self-Talk: 10 Stories You Tell Yourself That Hold You Back and How to Overcome Them. Her message isn’t theory.
(Read my Self-Talk book summary here.)
It’s the result of three decades of debilitating depression and addiction, and the inside work that brought her through it. Here are seven of her most powerful lessons.
Marianne was nine years old when she walked into the living room and heard the three words that changed her life: “Mommy’s in heaven.” What followed was three decades of grief, depression, and addiction, pain no amount of willpower or therapy alone could fully reach.
What finally broke through wasn’t a single moment of inspiration. It was a discipline, the slow, daily work of learning to manage and master her self-talk. That practice didn’t just save her life. It became her life’s work. Today, Marianne runs one-on-one coaching, corporate workshops, and conference keynotes, and her invitation to every leader is the same: stop outsourcing your growth to the external world, and start doing the inside work that makes everything else possible.
Before you led your first meeting, before you delivered your first hard performance review, before you made your first difficult call as a leader, you had a conversation. It wasn’t with your boss. It wasn’t with your team. It was with yourself.
Marianne calls this the foundational truth of leadership development. The internal conversation is always running, whether you’re tuned in to it or not. And what you say to yourself, about your ability, your worth, your chances of success, shapes every action you take and every result you produce.
Think about the last time you hesitated before speaking up in a meeting. Talked yourself out of going for the promotion. Replayed a conversation at 2 a.m. That was self-talk at work. Not external reality, internal narrative. The challenge for most of us is that this conversation has been running on autopilot for so long that we mistake it for truth.
“We’re always talking to ourselves. That’s the most important conversation that you’re going to have all day long.”
Reflect: What is the recurring message you tell yourself before a high-stakes moment?
Is that message working for you — or against you?
Here’s one of the most counterintuitive truths Marianne teaches: leaders think they can keep their self-doubt private. They believe that if they’re struggling internally, they can project confidence externally and no one will know the difference.
They’re wrong. Self-doubt leaks. It shows up in the workplace as gossip, excessive criticism, finger-pointing, passive-aggressive behavior, and backdoor politics. What looks like an interpersonal problem on the surface, a toxic dynamic, a culture of blame, a missing sense of accountability, is very often a self-talk problem underneath.
Marianne estimates that self-talk is the root cause of roughly 80% of challenges in the workplace. When she shares that number with audiences, most people don’t push back. Many say it might be higher. Sound familiar? That’s why leadership development focused only on skills and strategy falls short. If a leader’s self-talk is stuck in a shame spiral or a scarcity loop, the frameworks won’t hold.
“People think they can keep it to themselves if they’re struggling with self-doubt — that they can hide it. But the reality is, it leaks out.”
Reflect: Where might your self-doubt be leaking into your leadership right now?
Look for blame, criticism, or quiet withdrawal as potential clues.
One of the most practical tools in Marianne’s toolkit is also one of the simplest: learn to separate what actually happened from the story you’re telling yourself about what happened. They are not the same thing, but we treat them as if they are. And that’s where we get stuck.
Here’s a scenario she walks through in her workshops. You’re part of an important project at work. A meeting is called about the project. You don’t receive the calendar invite. That’s the situation; those are the facts. But your brain doesn’t stop at the facts. It immediately starts writing a story:
‘They don’t respect me. Maybe they’re cutting me out. Is someone taking over my role? Am I being set up to fail?’
None of those stories are facts. They’re interpretations. But in the moment, they feel just as real as the facts, and we act on them as if they are. We fire off a defensive email. We withdraw. We start building a case against a colleague who may have simply forgotten to hit ‘reply all.’
The discipline of great self-leadership is the habit of pausing and asking:
What’s the fact here?
What’s the story I’m layering on top of it?
The gap between those two questions is where your freedom lives.
“There’s the situation, which is the fact of the matter. And then there’s the story we tell ourselves about the situation, and people get those mixed up.”
Reflect: Think of a recent moment when you were triggered or frustrated. What was the actual fact?
And what story did you add to it?
Knowing you’re telling yourself a story is one thing. Knowing how to change it is another. Marianne’s SEAR framework gives leaders a repeatable process. SEAR stands for Situation, Story, Emotion, Action, and Result:
Situation — something happens (the invite never arrived).
Story — you interpret it (“They don’t think I’m important”).
Emotion — the story stirs a feeling (anger, humiliation, fear).
Action — the feeling drives behavior (defensiveness, withdrawal).
Result — the behavior produces an outcome (damaged trust).
Most of us try to change the result without examining the story. Marianne teaches leaders to go upstream. If you catch the story early and choose a different interpretation, the entire chain changes.
The name SEAR is intentional. Most of our negative self-talk isn’t a new story every day — it’s the same story, seared into our minds through repetition. The good news? New stories can be seared in just as powerfully. It takes deliberate practice — not just positive thinking, but intentional story-changing.
“If you want a different result, you have to change your action. If you want to change your action, you have to change your emotion. And the best way to change your emotion is by changing the story.”
Reflect: Identify one recurring negative story you tell yourself. What emotion does it produce?
What action does that emotion drive? What result are you getting, and what result do you want instead?
Marianne has identified three time zones where our self-talk tends to get stuck, and each requires a different tool to break free.
Stories about the past are rooted in what went wrong, the mistake, the missed opportunity, the moment you let someone down. Left unaddressed, they create a loop of ‘I’m not good enough.’ Marianne’s prescription: write down three wins every day. Small wins count. Celebrating wins rewires the brain to look for evidence of your capability instead of evidence of your failure.
Stories about the present say ‘it’s no good right now’ — I don’t like my job, my team, my circumstances. The antidote is gratitude. Three things you’re grateful for about your current situation, however imperfect. It sounds trivial until you realize that gratitude literally changes what your brain is scanning for.
Stories about the future say ‘it will never be good’ — I’ll never get promoted, I’ll never figure this out. These shut down possibility before it’s explored. Marianne’s tool here is affirmation. And here’s the key: you’re already using affirmations. ‘I’ll never get that job’ is one. The question is whether yours are working for you or against you.
“We’re already using affirmations. The question is, do you want the affirmation to work for you or against you?”
Reflect: Which time zone is your self-talk most stuck in — past, present, or future?
What’s one practice you can start this week to begin rewriting that narrative?
One of the most transformational exercises Marianne ever went through came out of her work in a recovery program. Her sponsor walked her through the 12 steps, and when they reached Step 4, making ‘a searching and fearless moral inventory of ourselves,' Marianne grabbed a pad and listed every person who had ever wronged her. The government. Ex-bosses. Former partners. She was thorough.
Then her sponsor said: ‘Now, next to every name, write your role.’ Marianne balked. She argued. And her sponsor said something that changed everything:
‘I’m not asking you to assign fault. I’m asking you to identify your role.’
Stay with me here, because that distinction is where freedom lives. If I played a role in a situation, then I have the power to choose the role I play going forward. I’m not a passive recipient of whatever life throws at me. I’m an active participant.
In the workplace, this shows up in the difference between a team that spends its energy figuring out who’s to blame and a team that spends its energy figuring out what to do next. Leaders who model ownership give their teams permission to do the same.
“If I play a role in a situation, then I have the freedom to choose the role I want to play. That’s the freedom on the other side of ownership.”
Reflect: Think of a current challenge in your leadership.
What is your role in it, not your fault, your role? And what choice does that create for you?
Marianne dedicates the closing chapter of her book to a woman named Monica, her therapist of 25 years. Not because Monica had all the answers, but because Monica stayed. She saw Marianne at her best and at her worst and never wavered. She didn’t just cheer from the sidelines; she held a vision for who Marianne could become even when Marianne couldn’t see it herself.
None of us do this alone. The leaders who grow fastest aren’t the ones who figured it out in isolation. They’re the ones who built a team of the right people around them, mentors, coaches, sponsors, trusted peers, friends who tell you the truth.
The emphasis on right people matters. You need people who love you enough to challenge you. Who will ask ‘who do you want to be in this moment?’ when your ego is pushing you toward something smaller. Marianne calls these divine connections, the people who appear at just the right moment in the arc of your story and help bend it toward something better.
“None of us can do this alone. We all need a Monica, someone who sees us at our best and our worst and never wavers.”
Reflect: Who is your Monica, the person in your corner not just to cheer you on, but to call you higher?
And whose Monica are you being?
Here’s perhaps Marianne’s most liberating insight: you don’t have the option to not use self-talk. The internal narrative is always running. The only question is whether it’s narrating a story of capability or limitation, possibility or defeat.
The practical takeaway: you are already talking to yourself constantly. The work isn’t to start doing it; it’s to start doing it intentionally. Write the wins. Practice gratitude. Plant the affirmations you want to grow. Separate situation from story. Use SEAR. Own your role. Build your team of the right people.
This isn’t fluffy self-help. It’s the hardest work most leaders will ever do, and it’s the work that makes every other kind of leadership development actually stick. You cannot lead others well until you lead yourself well.
The inside work is the foundation. Build it first.
Pick one principle from this list, just one, and put it into practice this week. Not all seven. Just the one your gut already knew you needed when you read it.
Maybe it’s writing down three wins every day for the next seven days.
Maybe it’s catching one negative story and running it through the SEAR framework.
Maybe it’s naming your role in a challenge you’ve been quietly blaming on someone else.
Maybe it’s reaching out to your Monica, or becoming someone else’s.
Whatever it is, take the step. Then come back next week and take another one. That’s how the inside work compounds. One intentional conversation at a time.
Now go out and rewrite your story!
Self-Talk: 10 Stories You Tell Yourself That Hold You Back and How to Overcome Them — Marianne Renner (free chapters and workbook at mariannerenner.com/self-talk)
Chaos to Clarity Success Journal — Marianne Renner’s daily companion for the three-zone self-talk practice

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