Today Matters by John C. Maxwell - Book Summary

Today Matters: Mastering the Power of Your Daily Agenda

"Successful people make right decisions early and manage those decisions daily." — John C. Maxwell

Have you ever wondered why some people seem to consistently achieve their goals while others struggle to make progress? In his book "Today Matters," John C. Maxwell, a top leadership expert and bestselling author, shares a key insight: success comes from what you do today.

“Today Matters. People create success in their lives by focusing on today. It may sound trite, but today is the only time you have. It’s too late for yesterday. And you can’t depend on tomorrow. That’s why today matters.”

The Power of Today

Maxwell's central premise is both simple and profound:

"People create success in their lives by focusing on today. It may sound trite, but today is the only time you have. It's too late for yesterday. And you can't depend on tomorrow. That's why today matters."

As I've discovered in my own leadership journey, this perspective shift changes everything. When we realize that today's choices compound over time, we approach each day with greater purpose and clarity.

There is no such thing as instant success. As Maxwell quotes Seth Godin:

"You don't win an Olympic gold medal with a few weeks of intensive training. There's no such thing as an overnight opera sensation. Great law firms or design companies don't spring up overnight...every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little."

The Daily Dozen: Your Framework for Success

The heart of Maxwell's approach lies in what he calls the "Daily Dozen" – twelve critical areas requiring daily attention:

1. Attitude: Choose a positive mindset daily.

"All things being equal, attitude wins. All things not being

equal, attitude sometimes still wins."

2. Priorities: Focus on what's most important.

"You can have anything you want, but you cannot have

everything you want."

3. Health: Prioritize physical well-being.

"If you wouldn't allow your animals to do such things, then

why would you allow yourself to?"

4. Family: Invest in your most important relationships.

"The most important thing a father can do for his children

is love their mother."

5. Thinking: Cultivate good thought patterns.

"If you can change your thinking, you can change your life."

6. Commitment: Stay true to your decisions.

"Commitment can change your life."

7. Finances: Manage your money wisely.

"Earn all you can, save all you can, give all you can."

8. Faith: Deepen your spiritual foundation.

"Faith keeps the person who keeps the faith."

9. Relationships: Build and nurture connections.

"The greatest moments and memories are filled with the

people who mean the most to me."

10. Generosity: Give to others freely.

"You have not lived a perfect day, even though you have

earned your money, unless you have done something for

someone who will never be able to repay you."

11. Values: Live according to principles.

“Priorities shift every day; values once defined, stay same.”

12. Growth: Continuously improve yourself.

"The secret of success is to go through life as a man who

never gets used up."

What makes these areas so powerful is not just identifying them, but incorporating them into your daily agenda. As Maxwell declares, "The secret of your success is determined by your daily agenda." Each new day offers a fresh opportunity to make decisions that align with your values and goals.

From Decision to Discipline

Making the right decisions is only half the equation. The other half is managing those decisions through consistent daily practices. Maxwell explains this critical distinction: "Decisions help us start. Discipline helps us finish."

He further elaborates on the challenge of discipline:

"Most people want to avoid pain, and discipline is often painful. But we need to recognize that there are really two kinds of pain when it comes to our daily conduct. There's the pain of self-discipline and the pain of regret. Most people avoid the pain of self-discipline because it's the easy thing to do. What they may not realize is that the pain of self-discipline is momentary, but the pay-off is long-lasting."

Maxwell reminds us of the true measure of our days with this powerful insight: "You have not lived a perfect day, unless you have done something for someone who will never be able to repay you." This wisdom reveals an important truth: our daily actions must extend beyond self-improvement to include how we impact others.

Practical Implementation

How can you apply Maxwell's principles to your life? Consider these steps:

  • Create a daily evaluation process: At day's end, reflect on how you performed in each of the twelve areas.

  • Set specific daily goals: Identify one action in each area to focus on tomorrow.

  • Practice daily reflection: Take time to think deeply about your choices and their alignment with your values.

  • Engage in continuous learning: As Maxwell notes, "Only by practicing and developing your thinking daily will your ideas get better." He also warns, "Ideas have a short half-life: if you don't put them to action, they die off."

Remember, there's no such thing as overnight transformation. Maxwell cautions, "You may have a million reasons not to get started now. In a month or a year or five years from now, you may have only one regret - that you didn't start now." Change happens one day at a time through consistent habits and intentional focus.

The Impact of Daily Decisions

Maxwell's wisdom particularly resonates in how he connects our daily agenda to long-term impact:

"Nothing is easier than saying words. Nothing is harder than living them, day after day. What you promise today must be renewed and redecided tomorrow and each day that stretches out before you."

This perspective challenges the procrastination that often derails our best intentions. Today matters because it's the only time we can actually take action. Tomorrow's success is built on today's choices.

Maxwell shares a strong idea: "Hell begins when God shows us all we could have achieved, the gifts we wasted, and what we didn't do." This thought reminds us that our biggest regrets often stem from missed opportunities, not from failures.

A Holistic Approach to Success

What I appreciate most about Maxwell's framework is its holistic nature. Success isn't just about career achievements or financial gains. It encompasses our attitudes, relationships, health, and contribution to others.

Maxwell defines success beautifully:

"Success is peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming."

This definition focuses on effort and growth rather than external metrics.

He also shares this wisdom about navigating life's challenges: "Things turn out best for the people who make the best of the way things turn out." This reminds us that our attitude shapes our experience as much as our circumstances do.

When it comes to relationships, Maxwell offers this gem:

"The best way to help people is to see the best in them. The 101% principle: Look for the 1 thing I admire in them and give them 100% encouragement for it."

This perspective transforms how we engage with everyone we encounter.

The beauty of this approach is its accessibility. You don't need special talents or advantages to begin. You simply need to recognize that today matters and commit to making the most of it through intentional daily practices.

Your Next Step

As John C. Maxwell reminds us, success is not a destination but a process built through consistent daily actions. The question isn't whether you can achieve extraordinary things, but whether you'll make the daily decisions necessary to get there.

Maxwell offers this guidance for commitment:

"Anything worth having is going to be a struggle. Commitment doesn't come easy, but when you're fighting for something you believe in the struggle is worth it."

He then provides a simple framework:

1. Count the price of the prize.

2. Decide if you're willing to pay.

3. Commit.

What decision will you make today that your future self will thank you for? How will you adjust your daily agenda to reflect what truly matters to you? Remember, today is the only time you have to create the life you want.

Start now. Make today count. Because when you understand that today matters, everything changes.

This summary was inspired by "Today Matters: 12 Daily Practices to Guarantee Tomorrow's Success" by John C. Maxwell, a New York Times bestselling author and leadership expert who has helped millions transform their lives through intentional daily practices.

Join Over 3,400 Leaders Reading

The Learning To Lead Newsletter

Recent Articles

Join over 3,400 Fellow Leaders reading The Learning To Lead Newsletter each week!



©2025 Learning To Lead | Helping Good Leaders Become Great Leaders